Description

Digitalization is changing business models, technologies and the value proposition of organizations. More than half of the world now uses social media (58.4%) 4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months. The average daily time spent using social media is 2h 27m. It’s the right time to learn Digital Marketing Skills to secure a bright career. In Alpharanker Training Sessions following topics will be discussed.

Learning Curve

Branding
Business Listing
Advertisement
Market Research
Content Optimization

Digital Branding

Brand Identity
Analogy (Brand Name)
Color Theory
Brand Theming
Logo Design
Social Media Accounts
Social Presence
Business Website

Digital Business Listing

Google Search Listing
Google Search Console (Brand Website)
Google My Business
Bing Search Listing
Bing Webmaster Console (Brand Website)
Online Business Directory

Digital Advertisement

Google Search
YouTube (Videos, News Feed and Description)
Facebook (News Feed, Story and Videos)
Instagram (News Feed, Story, Reels and IG TV)
Messenger
Android Apps (Games, Tools and other apps)
iOS Apps (Games, Tools and other apps)

Market Research

Google Search
YouTube Search
Google Trends
Market Trends
Keyword Analysis
SWOT Analysis (Strength, Weakness, Opportunity and Threats)
Plan Execution

Content Optimization

Search Engine Optimization
App Store Optimization
WordPress SEO
SEO Content Writing
On-page SEO
Off-page SEO
Google PageSpeed Insights

The course will provide a framework to design and execute digital campaigns. It will also enable you to leverage the power of digital to create awareness (upper-funnel marketing) to realize sales (Lower Funnel marketing). Training Sessions will be enriched by interactive case studies and guest speaker sessions by renowned digital marketers. In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search engine optimization (SEO), online advertising, and social media. The session will introduce tools to appropriately measure and evaluate the effectiveness of digital marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.

Meet the Trainer

Usama Sarwar

1K+ reviews
Google Certified Digital Marketer
E-commerce Solution Expert

Terms & Conditions

Alpharanker doesn’t compromise on the quality of training, thus trainees need to attend all training sessions to complete their training at Alpharanker.
Training Sessions would be conducted via webinars or physically at Alpharanker Headquarters, FSD, PK. There would be a daily (30-45 min) Webinar in the evening time, usually around 07:00 PM (GMT+5).
The trainee needs to submit one given assignment per Week.
The trainee is supposed to complete all assignments in time.
The trainee would get the Certification if his/her performance level is up to the mark. Trainee’s Performance Level depends on his/her Assignments and the active response during webinars.
Alpharanker would offer the trainee an internship at Alpharanker, if and only if, Alpharanker finds him/her eligible.

Digital Marketing Certification